Table 2 Multivariate analyses of perceived toxicity and perceived health risks of two combustible potentially reduced exposure products (n = 177 smokers).

Predictor variable	Perceived toxicity of Advance and Eclipse						Perceived health risk of Advance and Eclipse
	Linear regression		Logistic regression				Linear regression		Logistic regression
	Amount of toxins (0–10)		Switching would reduce exposure to toxin		All or most of toxins have been reduced		Amount of health risk (0–10)		Switching would reduce chance of cancer
	Coefficient	p Value	OR	p Value	OR	p Value	Coefficient	p Value	OR	p Value
Health information box	0.128	NS	1.042	NS	0.688	0.054	0.444	0.006	0.756	0.039
Advertisement order	0.053	NS	1.421	0.032	0.736	NS	−0.058	NS	1.030	NS
Brand	−0.608	<0	1.029	NS	1.215	NS	−0.308	0.055	1.207	NS
Gender	−0.088	NS	1.255	NS	1.688	0.080	−0.241	NS	1.755	0.065
Race/ethnicity	0.044	NS	0.819	NS	1.739	0.075	0.034	NS	1.013	NS
Education (1–4)*	−0.136	NS	0.996	NS	0.645	0.015	−0.083	NS	0.858	NS
Age*	0.017	NS	0.996	NS	0.966	<0	0.014	NS	0.983	0.055

NS, not significant.

*Education and age were modelled as continuous variables. Coding for dichotomous variables was as follows: health information box (0, no; 1, yes); advertisement order (0, first; 1, second); brand (0, Advance; 1, Eclipse); gender (0, female; 1, male); race/ethnicity (0, white; 1, minority).