Table 1 Thematic perceptions on smoking reported by focus group participants (n = 27), Beijing, 2006.
Themes | Percentage agreement* | |
---|---|---|
Television and advertising seen | 85 | |
Able to name female brands | 74 | |
Marketing and promotion observe | 56 | |
Approve smoking by celebrities | 52 | |
Smoking identifies women as independent | 56 | |
Friends who smoke | 63 | |
Seen teacher smoking on campus | 78 | |
Smoking is a risk for heart disease | 0 |
*Percentages indicate percentage of group who agreed to questions presented in focus group thematic groups.