TABLE 1.

Component and Factor Pattern Item Loadings in Subsample 1 (n = 260)

	Product Characteristics		Protective Properties
Variable	PCA	MLFA	PCA	MLFA
1. How important would it have been to you that the microbicide would not have been noticeable to you?	0.68	0.58
2. How important would it have been to you that the microbicide would not have been noticeable to [partner]?	0.69	0.60
3. How important would it have been to you that the microbicide would have made sex feel better?	0.49	0.43
4. How important would it have been to you that the microbicide would have been a [formulation preference]?	0.69	0.59
5. How important would it have been to you that the microbicide would have been clear, that is, have no color?	0.81	0.83
6. How important would it have been to you that the microbicide would have had no scent or odor?	0.74	0.77
7. How important would it have been to you that the microbicide would have had no side effects?	0.45	0.47
12/13. How important would it have been to you that the microbicide could have been inserted with an applicator/without an applicator (participant’s preference)?	0.63	0.53
14. How important would it have been to you that the microbicidec would have allowed you to have sex immediately after applying the product?	0.60	0.52
9. How important would it have been to you that the microbicidewould have protected you against STDs other than HIV?			0.88	0.83
10. How important would it have been to you that the microbicide would have protected you against HIV?			0.88	0.85
11. How important would it have been to you that the microbicide would have protected [partner] from disease too?			0.85	0.76

PCA indicates Principal Components Analysis; MLFA, Maximum Likelihood Factor Analysis.