Table 2.

Median (interquartile range) of QuitNet utilization among online and traditional media responders ^a

	Online Recruitment (n = 8536)	Traditional Recruitment (n = 23,923)	P
Number of log-ins	1 (1-3)	1 (1-4)	< .001
Average session length (minutes)	12 (8-19)	12 (8-20)	.01
Total minutes spent online	20 (10-47)	24 (12-63)	< .001
Total pages viewed	35 (20-76)	40 (22-98)	< .001
Percentage posting at least once in public forums	8.3	11	< .001
Percentage who sent Qmail to at least 1 person	28.1	35.5	< .001
Percentage who received Qmail from at least 1 person	6.4	10	< .001

^aBetween-group differences were analyzed using Wilcoxon W test for continuous data (median) and chi-square (proportions).