Fig. 2.

Two examples of incongruent visual stimuli: a word denoting social proximity, “us,” located far from the observer, and a word denoting social remoteness, “them,” located near the observer. Because spatial distance is associated with temporal distance, social distance, and hypotheticality, participants are slower to indicate the location of the arrow and to identify the word on it with incongruent stimuli than with congruent stimuli [“us” located near the observer and “them” located far from the observer (6)].