Table 3.
Type of Response Efficacy Information in Stories About Cancer Morbidity by Newspaper Source for Cancer Stories Overall and for Cancer Morbidity Risk Stories Only, 2003
| Type of Story/Response Efficacy | No. of Overall Stories (%) | No. of Mainstreama Stories (%) | No. of Ethnicb Stories (%) | P Value c |
|---|---|---|---|---|
| Among stories discussing morbidity risk (n = 1,665) | ||||
| Prevention information | 48.4 | 48.1 | 50.4 | .51 |
| Screening information | 32.4 | 29.9 | 47.4 | <.001 |
| Mobilizing information | 19.8 | 18.6 | 26.9 | .003 |
| Among all stories with a major cancer theme (N = 4,018) | ||||
| Prevention information | 20.8 | 19.6 | 32.4 | <.001 |
| Screening information | 20.4 | 18.8 | 35.3 | <.001 |
| Mobilizing information | 17.5 | 16.8 | 23.9 | <.001 |
a
"Mainstream" was defined as the 50 highest-circulating newspapers that were accessible through the Lexis-Nexis database (n = 44).
b
"Ethnic" was defined as all English-language newspapers in the Ethnic NewsWatch database (n = 283).
c
P values were calculated by using Pearson χ2 analysis.