Table 2.

Number (percentage) of 15 and 16 year olds aware of tobacco marketing

	Smoking status			P value (χ2 test for trend)
	Non-smoker (n=199)	Tried smoking (n=234)	Current smoker (n=185)
Advertising	188 (94)	220 (94)	176 (95)	0.783
Any advertising
Advertisements for cigarettes in newspapers or magazines	104 (52)	136 (58)	116 (63)	0.055
Advertisements for cigarettes on large posters or billboards on the street	180 (90)	207 (88)	172 (93)	0.287
Point of sale marketing
Any point of sale marketing	199 (100)	234 (100)	185 (100)	—
Cigarette signs or posters on clocks inside shops	76 (38)	91 (39)	93 (50)	0.018
Free gifts when people save coupons or tokens from inside cigarette packs	105 (53)	130 (56)	138 (75)	<0.001
Free gifts when people save parts of the cigarette packs	38 (19)	49 (21)	74 (40)	<0.001
Free gifts showing cigarette brand logos given out at events such as concerts, festivals, or sports events	26 (13)	30 (13)	32 (17)	0.410
Free gifts from the shopkeeper when people buy cigarettes	15 (8)	17 (7)	24 (13)	0.114
Special price offers for cigarettes	93 (47)	121 (52)	112 (61)	0.005
Clothing or items with cigarette brand names or logos on them	41 (21)	41 (18)	56 (30)	0.035
Promotional mail from cigarette companies being delivered to people's homes	15 (7)	36 (15)	35 (19)	0.001
Competitions or prize draws linked to cigarettes	28 (14)	36 (15)	36 (19)	0.300
New pack design or size	34 (17)	26 (11)	54 (29)	0.017
Famous people in films or on television with a particular brand of cigarettes	31 (16)	48 (21)	44 (24)	0.132
Internet sites for cigarettes or smoking	8 (4)	14 (6)	7 (4)	0.358
Free trial cigarettes being given out or offers to send away for free cigarettes	8 (4)	18 (8)	21 (11)	0.013
Average number of marketing techniques aware of	6.4	6.7	8.1	<0.001*

^*One way analysis of variance: F=15.257, df=2, P<0.001.