Table 2.
Characteristics of Alcohol Advertisements by Ethnicity of Students in the Schools*
| Total Number | Mean Number | ||||||
|---|---|---|---|---|---|---|---|
| Characteristic of Ad | # of Schools with >20% Hispanic Students n=27 | # of Schools with >20% Hispanic Students n=36 | # of Schools with >20% Hispanic Students n=27 | # of Schools with >20% Hispanic Students n=36 | t statistic | p-value | Ratio+ |
| All Alcohol | 771 | 160 | 28.6 | 4.4 | -3.89 | 0.0005 | 6.5:1 |
| Bars | 263 | 37 | 9.7 | 1.0 | -5.00 | <0.0001 | 9.7:1 |
| Billboards | 11 | 20 | 0.4 | 0.6 | 0.76 | 0.45 | |
| Grocery/Convenience Store | 44 | 21 | 1.6 | 0.6 | -1.28 | 0.21 | |
| Liquor Store | 373 | 58 | 13.8 | 1.6 | -2.43 | 0.02 | 8.6:1 |
| Other Locations | 77 | 24 | 2.9 | 0.7 | -2.28 | 0.03 | 4.1:1 |
| Beer | 676 | 124 | 25.0 | 3.4 | -4.01 | 0.0004 | 7.4:1 |
| Alcopop | 10 | 5 | 0.4 | 0.1 | -0.97 | 0.34 | |
| Distilled Sprits | 88 | 22 | 2.4 | 0.6 | -1.72 | 0.10 | |
| Wine | 7 | 7 | 0.3 | 0.2 | -0.25 | 0.81 | |
| Culture | 143 | 8 | 5.3 | 0.2 | -3.07 | 0.005 | 26.5:1 |
| Tradition/Heritage | 10 | 4 | 0.2 | 0.1 | -0.86 | 0.40 | |
| Sexual Connotations | 10 | 13 | 0.4 | 0.4 | -0.04 | 0.97 | |
| Cartoon | 30 | 8 | 1.1 | 0.2 | -2.37 | 0.02 | 5.5:1 |
| Animal | 33 | 2 | 1.2 | 0.1 | -3.65 | 0.001 | 12.0:1 |
| Femininity | 6 | 12 | 0.2 | 0.3 | 0.72 | 0.48 | |
| Friendliness | 11 | 4 | 0.4 | 0.1 | -1.32 | 0.20 | |
| Other Model Cue | 14 | 2 | 0.5 | 0.1 | -2.00 | 0.06 | |
| Youth Oriented | 26 | 15 | 1.0 | 0.4 | -1.48 | 0.15 | |
*
Table includes only those characteristics which appeared on at least 10 alcohol advertisements
+
Ratio comparing mean number of ads around Hispanic and non-Hispanic schools for significant characteristics Bolded values represent statistically significant differences in mean number of ads per Hispanic school.