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. 2009 Mar 5;11(2):190–196. doi: 10.1093/ntr/ntn019

Table 2.

Information seeking and media consumption by smoking status

Smoking status
Information seeking and media consumption Light daily smoker Intermittent smoker Moderate to heavy daily smoker
Cancer information seeking (%)
    Yes 41.7 42.0 44.4
    No 58.3 58.0 55.6
p = .3658 p = .4870
Health/cancer information seeking on Internet (%)
    Yes 42.8 46.7 38.4
    No 57.2 53.4 61.6
p = .1833 p = .0386
Trust cancer information from doctor (%)
    Yes 60.5 65.3 53.7
    No 39.5 34.7 46.3
p = .0499 p = .0015
Trust cancer information from family (%)
    Yes 21.6 23.2 23.2
    No 78.4 76.8 76.8
p = .5857 p = .9999
Trust cancer information from newspaper (%)
    Yes 11.5 19.5 14.9
    No 88.5 80.6 85.1
p = .1909 p = .1476
Trust cancer information from magazine (%)
    Yes 17.8 18.1 16.4
    No 82.2 81.9 83.7
p = .6401 p = .5481
Trust cancer information from Internet (%)
    Yes 24.2 27.5 24.2
    No 75.8 72.5 75.8
p = .9999 p = .2538
Trust cancer information from television (%)
    Yes 22.4 26.2 23.8
    No 77.6 73.8 76.2
p = .6184 p = .4452
Mean hours per weekday watching television 3.41 3.29 3.76
p = .0767 p = .0155
Mean hours per weekday listening to radio 2.69 2.80 3.05
p = .0855 p = .2686
Mean days per week reading newspaper 3.03 3.15 2.95
p = .6347 p = .3509

Note. The p values resulting from cross-tabulation with chi square for light daily versus moderate to heavy daily and for intermittent versus moderate to heavy daily.