Tipping point for social change – maximizing the proportion of individuals who know HIV status will influence norms mediated by social networks16
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Easy Community Access to VCT to increase the percentage of the population aware of HIV status through increased availability of VCT in community settings |
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Diffusion of innovation – early adopters of innovative behavior influence others in their social network15
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Community outreach and mobilization using outreach coordinators and recruiting early testers as community outreach workers |
Rates of HIV testing
Social norms of HIV testing
Frequency of discussions of HIV in communities
HIV-related stigma, community level
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Social action model – reduction in HIV transmission will be influenced by self-regulatory skills, contextual issues, and mood22
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Post-test support through post-test clubs with peer-based social support groups |
Social benefits and harm
Frequency of disclosure of HIV status
HIV-related stigma, personal level among those infected
Behavioral risk of transmitting HIV among infected individuals
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Combined |
Combined |
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