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. 2009 Feb 26;11(3):293–302. doi: 10.1093/ntr/ntn026

Table 1.

Final linear regression models of physiological measures

Outcome/predictor B SE p value 95% CI
Heart rate
    AS 0.32 0.16 .053 (−0.004, 0.64)
    MSV 0.20 0.16 .23 (−0.12, 0.52)
Skin conductancea
    AS 0.028 0.012 .021 (0.004, 0.05)
    MSV 0.006 0.012 .62 (−0.02, 0.03)
    Age −0.001 0.001 .007 (−0.002, 0.00)
Zygomaticus major activity
    AS 0.01 0.04 .75 (−0.07, 0.09)
    MSV 0.03 0.04 .40 (−0.05, 0.11)
Corrugator supercilii activityb
    AS 0.01 0.01 .22 (−0.01, 0.03)
    MSV 0.02 0.01 .012 (0.01, 0.04)

Note. AS = argument strength; MSV = message sensation value.

a

Base-10 logarithm.

b

Inverse.