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Mean viewing time, number of fixations, first fixation location probability, mean fixation duration and mean saccade size for text and picture parts of ads as a function of task
| ViewT (milliseconds) | NFix | 1stFix | FixDur (milliseconds) | SacSize (deg.) | ||
|---|---|---|---|---|---|---|
| Effective | Text | 3581 | 14.54 | 0.19 | 233 | 3.07 |
| Picture | 5368 | 21.31 | 0.65 | 250 | 4.04 | |
| Like | Text | 3703 | 14.81 | 0.13 | 235 | 3.06 |
| Picture | 6062 | 24.08 | 0.73 | 253 | 4.05 |
