Table 2. Awareness of tobacco marketing activities among Chinese smokers (n = 4763), by age.
| Total (%) (n = 4763) | 18–29 (%) (n = 242) | 30–44 (%) (n = 1405) | 45–59 (%) (n = 2044) | 60+ (%) (n = 1072) | |
| Overall salience | |||||
| Noticed things that encourage smoking in the last 6 months:* | |||||
| Never | 57.3 | 55.0 | 55.7 | 58.4 | 57.5 |
| Once in a while | 23.2 | 30.6 | 26.1 | 21.5 | 21.0 |
| Often | 17.1 | 13.6 | 16.7 | 17.2 | 18.2 |
| Advertisements | |||||
| Noticed tobacco adverts (yes): | |||||
| On television | 34.5 | 50.6 | 37.3 | 31.6 | 32.7 |
| On radio | 14.2 | 15.4 | 13.6 | 13.1 | 16.5 |
| On posters | 20.7 | 38.4 | 25.6 | 17.2 | 16.8 |
| On billboards | 33.4 | 50.4 | 39.4 | 32.7 | 23.2 |
| In newspapers, magazines | 19.1 | 24.8 | 18.8 | 18.5 | 19.4 |
| In cinema | 6.0 | 10.8 | 7.6 | 5.0 | 4.7 |
| Over the internet | 3.8 | 16.1 | 5.6 | 2.5 | 1.1 |
| At workplace | 11.1 | 19.0 | 13.0 | 10.5 | 8.0 |
| On transport vehicles, stations | 18.0 | 26.6 | 19.8 | 16.3 | 16.9 |
| In cafeterias/tea houses | 13.7 | 29.0 | 15.7 | 12.2 | 10.3 |
| In discos, karaoke lounges | 10.4 | 30.2 | 15.0 | 7.6 | 5.2 |
| At point of sale | |||||
| in stores | 29.2 | 56.2 | 37.9 | 26.1 | 17.7 |
| around street vendors | 20.3 | 36.0 | 27.1 | 17.5 | 13.1 |
| Any venue above | 62.6 | 79.6 | 71.4 | 58.8 | 54.6 |
| Mean (SEM) number of venues noticed tobacco adverts | 2.34 (0.04) | 4.03 (0.22) | 2.76 (0.08) | 2.10 (0.06) | 1.86 (0.08) |
| Sponsorships: | |||||
| Seen/heard sports event sponsorship (yes) | 26.0 | 49.2 | 34.4 | 23.6 | 14.5 |
| Seen/heard arts event sponsorship (yes) | 8.4 | 13.3 | 11.2 | 7.5 | 5.1 |
| Any type of sponsorship | 27.9 | 51.6 | 37.0 | 25.1 | 15.8 |
| Promotional activities: | |||||
| Noticed/seen free samples of cigarettes (yes) | 13.8 | 23.7 | 21.7 | 11.4 | 5.8 |
| Special price offers for cigarettes (yes) | 12.9 | 26.4 | 17.2 | 11.7 | 6.3 |
| Gifts/discounts on other products (yes) | 22.5 | 32.6 | 27.6 | 22.2 | 14.3 |
| Clothing with cigarette brand name (yes) | 11.4 | 32.6 | 15.3 | 9.6 | 4.8 |
| Competitions linked to cigarettes (yes) | 8.5 | 21.1 | 13.0 | 7.1 | 2.4 |
| Any form of promotion | 38.5 | 59.6 | 50.0 | 37.0 | 21.4 |
| Total noticing advertising, sponsorship and promotion in any channel | 75.6 | 87.7 | 84.4 | 73.9 | 64.7 |
| Mean (SEM) overall number of channels of noticing advertising, sponsorship and promotion | 3.38 (0.05) | 6.02 (0.28) | 4.16 (0.10) | 3.03 (0.08) | 2.39 (0.09) |
Group differences for all the individual variables of interest are significant at p<0.01 level based on Pearson χ2 test.
*About 2.4% of respondents chose “Don’t know” option.