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. 2008 Nov 23;24(3):483–495. doi: 10.1093/her/cyn046

Table I.

Transcript of “truth” advertisement: Body Bags [29, 112]

[View from outside Philip Morris USA, where several youths are piling up body bags on the sidewalk. There are shots of Philip Morris employees looking out the windows.]
[Man with megaphone] ‘We've got a question. Do you know how many people tobacco kills every day? You know what? We are going to leave this here for you so you can see what 1,200 people actually look like.’