Table II.

Transcript of “truth” advertisement: Hypnosis [30]

[Two men are driving through a residential area in a van.]

[Man 1] ‘I'm feelin’ the vibe. We're going to find these tobacco guys.’

[Man 2] ‘Hey man, do you know if there are any tobacco executives around here?’

[Man 3] ‘No.’

[Man 1] ‘Do you know if any tobacco executives live around here?’

[Man 4] ‘Go three blocks down. Make a left. You'll see some big houses.’

[Man 1] ‘Look at the size of this house.’

[Man 2] ‘I guess working for an industry that kills over 1,000 people a day pays pretty well.’

[Man 1] ‘We gotta help these people out. Throw in the tape.’

[Man 2] ‘Yeah, get the tape. Good call.’

[Tape amplified from the van] ‘I am a good person. Selling a product that kills people makes me uncomfortable. I realize cigarettes are addictive.’

[Man 2] ‘Looks like money is addictive too.’

[Tape] ‘… and kill over 430,000 people each year. Tomorrow I will look for a new job. I will be less concerned with covering my butt and more concerned with doing the right thing.’

[Resident yelling] ‘Shut up!’

[Man 1] ‘We're just trying to help.’