Table 4.

Text responses to the survey question: As a result of this exhibit, what is the most important thing you learned about research at OHSU? (n = 437 total responses, some responses double coded)

Response category	Definition	# Mentions	Sample quotes
Body and clinical	When people say they gained a better understanding of anatomy or a specific organ system	108	“Learned anatomy”; “Effects of drugs and alcohol on the body”; “Brain 80% water”; “Learned more about mammography”; “Research about sleeping problems—found interesting”; “Smoking info was eye opening”
Scope of research	Includes amount of research, learned that OHSU does a specific type of research, variety of research	72	“There’s lots”; “How much there was, the variety”; “Oral care research”
General statements on value of research	Non-specific statements on the importance, necessity and informative value of research/the exhibits	50	“Research is important”; “Needed!”; “Very informative”
Improves lives	Statements that research helps people, either in the short or long-term. Also comments that learned that should care for either the entire body or a specific body part. Includes statements on prevention or preventive care.	38	“Research helps a lot of people.”; “How important it is to improve quality of life”; To take care of your body”; “To take care of teeth more”; “Need to prevent illnesses as well as cure them”
Community outreach and education	Statements about involving or reaching out to or educating the public/community, out of the academic environment.	35	“Helps inform public”; “Involved with community and were here”
OHSU-specific	Any mention of OHSU-specific information or fact learned	21	“Learned about an OHSU website, and can check website from home”; “Sophisticated local facility (research)”
Advances knowledge	Statements that research leads to new knowledge, answers, advances in science and clinical care.	20	“Helps find new answers”; “Medical advances in research”
Funding	Any mention of research funding or money needed for research/medicine; includes mention of NIH as a funder	14	“Takes a lot of money”; “That more money should be allocated to medicine.”
Progressive	Mentions of technology or cutting edge research, or advances that have allowed health care to be conducted in non-traditional settings.	11	“State of the art”; “That testing can be done in home instead of doing them in the labs”
Nature of research	Statements on what goes on in research, how it is conducted or what it takes to do research/how research is done.	10	“A lot of people it takes to do the research”; “Different methods used”
Other	Answers that do not fit into the defined categories	9
Negative comment	Any negative comment in response to the question, no matter what topic the comment is directed at.	4	“The OHSU exhibits were a letdown after BodyWorlds.”
Plastination	Any mention of plastination, or the bodies in the BodyWorlds exhibit.	4	“Idea of plastination.”
Research is fun	Statements that research is fun, interesting, exciting.	4	“Research is cool”