Table 4.

Statistical analysis results for the acceptability questionnaire

	Devicea		Mean (SD)
	F	p	Desktop	Portable	Video
Acceptability item
Alter smoking behavior	11.9	<.001	51.6 (30.0)*	48.9 (30.1)*	31.9 (26.7)†,#
Increase smoking awareness	<1.0	ns	54.7 (28.5)	56.2 (26.9)	50.9 (29.5)
Increase smoking difficulty	14.3	<.001	47.3 (33.6)*	40.1 (29.8)*	19.5 (21.0)†,#
Reduce smoking enjoyment	13.2	<.001	53.5 (34.5)*	47.6 (30.2)*	29.0 (28.6)†,#
Make smoking less likely	3.7	<.05	39.8 (28.8)	38.5 (27.4)	28.8 (28.4)
Affect cigarette taste	10.8	<.001	44.4 (32.9)*	45.6 (31.8)*	25.7 (23.7)†,#
Know more about your smoking	2.3	ns	73.3 (26.9)	69.9 (24.6)	72.2 (25.8)

Note. ns, nonsignificant. Statistical analysis results for main effect of cigarette brand and interaction effect of device × cigarette brand were omitted because neither were statistically significant for any measure (F's < 3.1, p's < .05). Symbols denote significant difference from desktop (†), portable (#), or video (*).

^adf = (2, 58).