Table 4.
Respondents views on media campaigns and its improvement
| Question | LHW | LHS | |
| What are your and your family/community's views on media campaigns about the LHW programme? | Response | The campaigns please us/enhance our credibility. | The campaigns please us/enhance our credibility. |
| Additional comments | People believe in our message when they have seen it on TV | Community relates to the worker because of these commercials | |
| What changes should be made to improve these campaigns? | Response | Male characters should be added to TVCs. Drama format should also be tried. Multiple channels should be used | Role of LHS should be shown. Male characters should be added to TVCs. |
| Additional comments | Community should also be shown. | Media should dispel that this programme is only about FP. | |