Table I.

Correlations Among the Covariates, Independent Variables, and the Dependent Variables

	1. Gender	2. Percent smoking friends	3. Baseline mood	4. Previous smoking media exposure	5. Baseline smoking attitudes	6. Baseline smoking intentions	7. Age	8. Self-conflict	9. Ad Self-relevance	10. Post ad exposure smoking intentions
1.
2.	−.149
3.	−.059	.303**
4.	−.138	.245*	.294**
5.	−.067	.522***	.047	.149
6.	−.074	.446***	.011	.261*	.571***
7.	.085	.427***	.297**	.119	.259*	.320**
8.	−.070	.188	.256**	.163	.004	.163	.201
9.	−.069	.124	.010	−.057	.210	.216*	.151	.083
10.	−.009	.225*	.092	.209	.318**	.378**	.252*	−.031	.490**

*p <.05.

**p <.01.

***p <.001.