Table II.
Final Model Results Predicting Post Ad Exposure Smoking Intentions
| Variable | Unstandardized coefficient | t | p |
|---|---|---|---|
| Constant | 7.672 | 6.528 | <.0001 |
| Gender | .180 | .246 | .807 |
| Percent smoking friends | −2.245 | −.987 | .327 |
| Mood | .067 | .782 | .437 |
| Prior smoking media exposure | .680 | 2.319 | .023 |
| Baseline smoking attitudes | .179 | .875 | .384 |
| Baseline smoking intentions | .222 | 1.219 | .227 |
| Age | .161 | .723 | .472 |
| Self-conflict | −.036 | −.442 | .660 |
| Ad self-relevance | .340 | 6.369 | <.0001 |
| Age × self-conflict | −.057 | −1.102 | .274 |
| Age × Ad self-relevance | .120 | 5.121 | <.0001 |
| Self-conflict × Ad self-relevance | −.003 | −.272 | .787 |
| Self-conflict × age × Ad self-relevance | −.019 | −2.864 | .006 |