Table 2.

Policy Inputs for California SimSmoke Projection

Policy	Description	Percentage Effect
Tax Policy
Most Recent Price	The state level average price for a pack of cigarettes is computed as the weighted average of single pack, carton, and vending machine cigarette prices, including state excise taxes. Prices of both branded and generic cigarettes are used in the average.	Elasticity -0.6 ages 10-17 -0.3 ages 18-24 -0.2 ages 25-34 -0.1 ages 35 and above
Most Recent State Tax Rate	Actual taxes per pack corresponding to price measure
Clean Air Policies
Worksite Total Ban, well-enforced	Ban in all indoor worksites in all areas, with strong public acceptance and enforcement of laws	6% reduction.
Restaurant Total Ban	Ban in all indoor restaurants in all areas	2% reduction
Other Places Bans	Ban in 3 of 4 (government buildings, retail stores, public transportation and elevators)	1% reduction
Mass Media Campaigns
Highly publicized media campaign	Campaign publicized heavily on TV (at least two months of the year) and at least some other media, with a social marketing approach	6% reduction.
Moderately publicized media campaign	Campaign publicized sporadically on TV and in at least some other media, and a local program	3.6% reduction.
Low publicity media campaign	Campaign publicized only sporadically in newspaper, billboard or some other media.	1.2% reduction.
Youth Access Restrictions
Strongly enforced & publicized	Compliance checks are conducted 4 times per year per outlet, penalties are potent and enforced, and with heavy publicity and community involvement	25% reduction
Well enforced	Compliance checks are conducted regularly, penalties are potent, and publicity and merchant training are included, but there is little community support	12.5% reduction
Low enforcement	Compliance checks are conducted sporadically, penalties are weak, there is little merchant awareness and minimal community participation	2.5% reduction