. Author manuscript; available in PMC: 2010 Jul 1.

Published in final edited form as: Health Psychol. 2009 Jul;28(4):404–413. doi: 10.1037/a0014399

Table 2.

Advertising pre-test results. Assessment of product benefits communicated in food advertisements

	Snack ads (n = 49)		Nutrition ads (n = 55)		Comparison
Product benefits communicated	Main Benefit	Any Benefit	Main Benefit	Any Benefit	Χ² (2, N = 104)
Nutritious or healthy	0%	2.0%	40.0%	90.9%	81.95^***
All natural	0%	2.0%	16.4%	49.1%	29.42^***
Good for snacking	40.8%	71.4%	1.8%	10.9%	81.95^***
Exciting or fun	26.5%	71.4%	1.8%	18.2%	41.43^***
Tastes good	57.1%	81.6%	20.0%	67.3%	15.27^***
Convenient	6.1%	30.6%	1.8%	23.6%	.47
Gives you energy	10.2%	22.4%	20.0%	45.5%	6.07^*

p <.05;

^**

p <.01;

^***

p <.001