. Author manuscript; available in PMC: 2010 Jul 1.

Published in final edited form as: J Health Commun. 2009 Jul–Aug;14(5):424–438. doi: 10.1080/10810730903032994

TABLE 4.

The association between mass media exposure, HIV transmission knowledge, and HIV related stigma, controlling for potential confounders

	Have HIV transmission knowledge	Name AIDS spokesman correctly	HIV Stigma

	AOR	AOR	Beta
Female	0.91	0.93	1.50 ^***
Age	1.00	0.97^***	0.14 ^***
Currently married	1.20	1.50^**	0.46
Discretionary money (500 Yuan)	1.02	1.12^**	-0.07
Education	1.09^***	1.27^***	-0.27^***
Multiple sources of HIV/STD information	1.90^***	2.83^***	-1.83^***
Name AIDS spokesperson correctly			-3.11^***
Have HIV transmission knowledge			-5.47^***

<0.05

^**

<0.01

^***

<0.001