Table 2.

Final model results predicting post ad exposure smoking intentions.

Variable	Unstandardized Coefficient	Beta	t	p
Constant	3.789	.897	16.437	< .0001
Baseline smoking intentions	.108	.073	1.206	= .232
Model appeal	.295	.242	4.282	<.0001
Age	−.177	−.074	−1.205	= .232
Model identification	.082	.030	.418	= .677
Self-conflict	.049	.026	.454	= .651
Age × Model identification	−.093	−.060	−.895	= .374
Age × Self-conflict	.055	.057	.826	= .411
Model identification × Self-conflict	−.053	−.051	−.757	= .451
Age × Model identification × Self-conflict	−.119	−.155	−2.306	= .024