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Number of visual and verbal references to breast and bottle feeding in different programme types
| Programme type | References to breast feeding
|
References to bottle feeding
|
|||
|---|---|---|---|---|---|
| Visual | Verbal | Visual | Verbal | ||
| Health or parenting | 0 | 2 | 127 | 15 | |
| Medical drama or soap opera | 10 | 19 | 30 | 9 | |
| News or documentary | 0 | 0 | 1 | 0 | |
| Daytime non-fiction | 0 | 10 | 9 | 0 | |
| Intermission advertisements | 0 | 0 | 3 | 0 | |
| Total | 10 | 31 | 170 | 24 | |
