Table 4.
Frequencies (and row percentages) of professional categories by conceptual match
| Evaluative – Like/Don’t like |
Specific – Food item |
Food char. – colour, texture, shape |
Script – scheme: lunch, birthday |
Thematic – Complementary relationship: cereal + milk |
Food preparation – baked, cooked, frozen |
Taxonomic – Ethnic food or places |
Goal – Have a function: add-ons, extras, etc. |
Evaluative – Health Perception: good/bad, junk, etc. |
Taxonomic – Professional: common properties/ similarities (salads, juices) |
Nutrient composition – Macro/micro nutrients |
Don’t know, not sure, not matched |
|||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Professional grouping | Freq. | Row % | Freq. | Row % | Freq. | Row % | Freq. | Row % | Freq. | Row % | Freq. | Row % | Freq. | Row % | Freq. | Row % | Freq. | Row % | Freq. | Row % | Freq. | Row % | Freq. | Row % |
| Fruit | ||||||||||||||||||||||||
| (A) Baked goods | 6 | 0.8 | 93 | 12.3 | 23 | 3.0 | 175 | 23.1 | 133 | 17.5 | 33 | 4.4 | 0 | 0.0 | 0 | 0.0 | 35 | 4.6 | 186 | 24.5 | 5 | 0.7 | 69 | 9.1 |
| (B) Beverages | 6 | 0.8 | 1 | 0.1 | 33 | 4.3 | 6 | 0.8 | 61 | 8.0 | 21 | 2.8 | 5 | 0.7 | 5 | 0.7 | 14 | 1.8 | 600 | 78.8 | 0 | 0.0 | 9 | 1.2 |
| (C) Fruit and fruit juices | 59 | 0.8 | 590 | 8.3 | 864 | 12.1 | 145 | 2.0 | 193 | 2.7 | 168 | 2.4 | 47 | 0.7 | 4 | 0.1 | 327 | 4.6 | 4025 | 56.5 | 10 | 0.1 | 696 | 9.8 |
| (D) Salty snacks | 2 | 0.7 | 24 | 7.9 | 47 | 15.5 | 17 | 5.6 | 68 | 22.4 | 4 | 1.3 | 2 | 0.7 | 0 | 0.0 | 14 | 4.6 | 91 | 29.9 | 2 | 0.7 | 33 | 10.9 |
| (E) Sweets, sweeteners | 9 | 0.7 | 65 | 5.3 | 40 | 3.3 | 220 | 18.1 | 210 | 17.3 | 57 | 4.7 | 8 | 0.7 | 15 | 1.2 | 67 | 5.5 | 362 | 29.8 | 10 | 0.8 | 152 | 12.5 |
| Total | 82 | 0.8 | 773 | 7.6 | 1007 | 9.9 | 563 | 5.5 | 665 | 6.5 | 283 | 2.8 | 62 | 0.6 | 24 | 0.2 | 457 | 4.5 | 5264 | 51.8 | 27 | 0.3 | 959 | 9.4 |
| Vegetables | ||||||||||||||||||||||||
| (F) Baked goods | 10 | 2.3 | 14 | 3.2 | 14 | 3.2 | 54 | 12.2 | 25 | 5.7 | 17 | 3.9 | 4 | 0.9 | 10 | 2.3 | 22 | 5.0 | 189 | 42.9 | 15 | 3.4 | 67 | 15.2 |
| (G) Beans, peas, nuts | 15 | 1.5 | 13 | 1.3 | 16 | 1.6 | 19 | 1.8 | 2 | 0.2 | 22 | 2.1 | 2 | 0.2 | 15 | 1.5 | 36 | 3.5 | 701 | 68.1 | 16 | 1.6 | 172 | 16.7 |
| (H) Condiments, salsa, sauces | 10 | 1.7 | 42 | 7.1 | 83 | 14.1 | 16 | 2.7 | 52 | 8.8 | 12 | 2.0 | 5 | 0.9 | 60 | 10.2 | 14 | 2.4 | 109 | 18.5 | 1 | 0.2 | 184 | 31.3 |
| (I) Fast food | 14 | 1.9 | 18 | 2.4 | 20 | 2.7 | 46 | 6.3 | 9 | 1.2 | 119 | 16.2 | 47 | 6.4 | 41 | 5.6 | 43 | 5.9 | 205 | 27.9 | 17 | 2.3 | 156 | 21.2 |
| (J) Salads | 36 | 2.7 | 7 | 0.5 | 108 | 8.2 | 27 | 2.0 | 37 | 2.8 | 11 | 0.8 | 3 | 0.2 | 13 | 1.0 | 66 | 5.0 | 916 | 69.2 | 7 | 0.5 | 92 | 7.0 |
| (K) Vegetables and vegetable juices | 112 | 2.2 | 275 | 5.3 | 450 | 8.7 | 124 | 2.4 | 117 | 2.3 | 132 | 2.6 | 8 | 0.2 | 128 | 2.5 | 237 | 4.6 | 2703 | 52.5 | 30 | 0.6 | 829 | 16.1 |
| Total | 197 | 2.1 | 369 | 4.0 | 691 | 7.5 | 286 | 3.1 | 242 | 2.6 | 313 | 3.4 | 69 | 0.7 | 267 | 2.9 | 418 | 4.5 | 4823 | 52.1 | 86 | 0.9 | 1500 | 16.2 |