Table 2.
Comfort with giving personal information during website registration
| Log-In Item | Proportion Comfortable | Favorable Findings | Unfavorable Findings |
| First/last name | 4/5 | Used to giving this information out | Don’t want to give last name |
| Gender | 4/5 | ||
| Street address | 2/5 | Acceptable if site is secure | |
| Zip code | 5/5 | ||
| Telephone number | 5/5 | Make optional | |
| Email address | 4/5 | Interested in receiving a newsletter | Make optional |
| Age | 5/5 | Use age ranges | |
| Number of children in household | 3/5 | Too personal | |
| Number of adults in household | 3/5 | ||
| Topics of interest | 5/5 | ||
| Health status | 4/5 | Some uncomfortable | |
| Health goals | 5/5 | ||
| Personal health problems | 4/5 | Should not ask about sensitive health problems | |
| Family health problems | 5/5 | ||
| Eating habits | 5/5 | ||
| Food buying habits | 5/5 | ||
| Food budgeting habits | 5/5 | ||
| Exercise habits | 5/5 | ||
| Computer habits | 4/5 | Unnecessary | |
| Internet habits | 4/5 | Too personal | |
| Height | 4/5 | Make optional | |
| Weight | 2/5 | Use weight ranges | Sensitive |
| Employment status | 3/5 | Use categories; kind of personal but okay | Make optional |
| Education level | 4/5 | Unnecessary, make optional | |
| Household income | 4/5 | Use ranges | Not relevant |
| Food stamp status | 4/5 | Unnecessary, determine from income and household size | |
| How heard about website | 5/5 |