Table 3.

Reactions to and recommended new content for website sections during Round 2 focus groups and interviews

Section of Website	Reactions	Recommendations for New Content
Reading Room	Expected material pertaining to nutrition and exercise; Concerned about the amount of reading that might be involved; Wanted a name that was fun and catchy	Planning meals and menus; How to get kids to eat nutritiously; Eating on a budget; Assistance with counting calories; Ways to exercise and stay active; Links to other websites
Cooking Class	Was the area of greatest interest; Thought this section would be of interest to children; Thought people who do not like to cook would not be interested	Healthy recipes; Cooking with children; Menus for children; Proper kitchen skills; Low-fat cooking techniques
Community Center	Expected information about activities in the community; Confused initially about what kind of information the “Ask the Expert” feature would provide	Local activities and events; Grocery specials; Community centers; Recreational facilities; Access to legal and medical advice
Tool Box	Thought the name made the purpose of the section unclear; Expected to find information to help them use the website; Overweight people less interested in using a body mass index (BMI) calculator	Exercise and activity logs; Food journal and calorie counter; Quizzes