Skip to main content
. 2009 Jul 31;11(3):e33. doi: 10.2196/jmir.1222

Table 6.

Website affiliation-based variations in the use of risk communication formats that facilitate comprehension and reduce bias (N = 47)

Supported
Format
---------------------------- Affiliation ----------------------------
Government
(N = 6)
n (%)
Educational Institution
(N = 3)
n (%)
Cancer Center
(N = 8)
n (%)
Health Care Industry
(N = 12)
n (%)
Advocacy/ Non-profit
(N = 6)
n (%)
Health Portal
(N = 5)
n (%)
Commercial
(N = 3)
n (%)
Other
(N = 4)
n (%)
Risk estimate as numbers and wordsa 1
(16.7)
0
(0.0)
0
(0.0)
1
(8.3)
0
(0.0)
1
(20.0)
0
(0.0)
2
(50.0)
Risk estimate as percent or N in 1000b 5
(83.3)
2
(66.7)
2
(25.0)
1
(8.3)
2
(33.3)
4
(80.0)
1
(33.3)
3
(75.5)
Absolute and comparative risk information 5
(83.3)
2
(66.7)
1
(12.5)
1
(8.3)
1
(16.7)
2
(40.0)
1
(33.3)
1
(25.0)
Risk compared to other hazards 0
(0.0)
1
(33.3)
0
(0.0)
0
(0.0)
0
(0.0)
1
(20.0)
1
(33.3)
0
(0.0)
Positive framing 2
(33.3)
0
(0.0)
0
(0.0)
0
(0.0)
0
(0.0)
1
(20.0)
0
(0.0)
0
(0.0)
Duration of risk 6
(100.0)
2
(66.7)
1
(12.5)
4
(33.3)
2
(33.3)
4
(80.0)
1
(33.3)
3
(75.0)
Safety messages 5
(83.3)
2
(66.7)
7
(87.5)
12
(100.0)
4
(66.7)
2
(40.0)
3
(100.0)
4
(100.0)
Visual display 3
(50.0)
2
(66.7)
2
(25.0)
3
(25.0)
2
(33.3)
3
(60.0)
2
(66.7)
1
(25.0)
Any acknowledgment of uncertainty 6
(100.0)
2
(66.7)
2
(25.0)
6
(50.0)
2
(33.3)
3
(60.0)
1
(33.3)
3
(75.0)

aPercentages are the percent of websites within a given affiliation that contain a particular element (eg, 1 of 6 websites affiliated with government agencies provided risk estimates as numbers and words).

bIncludes websites that provided risk as numbers only and as numbers and words.