Table 3.
Other dependent variables, by conditiona
| Negative Cues (n= 43) Mean score (SD) |
Positive Cues (n= 42) Mean score (SD) |
Total (n= 85) | |
| Manipulation checkitems | |||
| Trustfactor 1 (access) | 30.05 (4.60) | 31.00 (3.56) | 30.51 (4.13) |
| Trustfactor 2 (personalization) | 16.63 (3.70) | 16.88 (2.90) | 16.75 (3.31) |
| Trustfactor 3 (impartiality) | 12.33 (2.10) | 13.51 (2.86) | 12.90 (2.55) |
| Trustfactor 4 (design) | 11.56 (2.36) | 12.93 (3.24) | 12.23 (2.89) |
| Positive mood | 2.90 (1.03) | 2.47 (1.05) | 2.71 (1.05) |
| Negative mood | 1.00 (1.41) | 1.09 (1.53) | 1.04 (1.46) |
| Outcome measures | |||
| Recallb | 1.07 (0.93) | 0.66 (0.85) | 0.87 (0.91) |
| Intentions to cut down alcohol | 2.60 (1.64) | 2.88 (1.81) | 2.79 (1.73) |
| Cognitive responses | 4.29 (1.12) | 3.90 (1.12) | 4.09 (1.14) |
| Negative affective response | 3.54 (1.34) | 3.58 (1.66) | 3.56 (1.50) |
| Perceived vulnerability | 2.31 (1.09) | 2.44 (1.16) | 2.38 (1.12) |
| Baseline alcohol consumptionc | 10.03 (9.10) | 10.95 (9.80) | 10.48 (9.41) |
| Follow-up | (n= 36) | (n = 39) | (n = 75) |
| Alcohol consumptionc | 10.63 (9.48) | 9.68 (9.36) | 10.13 (9.37) |
| Belief in link | 4.53 (1.60) | 4.64 (1.31) | 4.59 (1.44) |
| Intentions to cut down alcohol | 2.60 (1.64) | 2.98 (1.81) | 2.79 (1.73) |
| Negative affective responses | 3.39 (1.90) | 3.72 (1.96) | 3.56 (1.93) |
| Perceived vulnerability | 2.18 (0.87) | 2.34 (1.15) | 2.26 (1.02) |
aHigher scores indicate more trust, more positive/negative mood, better recall, stronger intentions, more acceptance of the message, more negative affect, higher perceived vulnerability, and more alcohol consumption.
bMaximum possible recall is 3.
cAlcohol measured in UK units (one unit is 8 g).