Table 2.

Recruitment channel by education level

Recruitment Channel	Totala (n = 13,946)		Low (n = 1940)		Intermediate (n = 3548)		High (n = 3317)
	No.	%	No.	%	No.	%	No.	%
Email	4399	32	744	38	1280	36	804	24
Internet (surfing, Google, other websites)	3023	22	384	20	767	22	779	23
Midwife	2214	16	279	14	560	16	674	20
Pregnancy present box	1116	8	164	8	285	8	303	9
Peers	1041	7	135	7	229	6	220	7
Media (radio, television, magazine, newspaper)	653	5	76	4	146	4	197	6
Pregnancy fair	585	4	35	2	100	3	115	3
Other/unknown	915	7	123	6	181	5	225	7

^a The low, intermediate, and high education levels do not add to the total group because not all women completed the baseline questionnaire with the question about education.