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. Author manuscript; available in PMC: 2010 Jun 1.
Published in final edited form as: J Health Commun. 2009 Jun;14(4):384–399. doi: 10.1080/10810730902873927

Table 3.

Ratings for secondary dependent variables after completion of first virtual world.

Variable Active
elevator
(n=10)
Didactic
elevator
(n=10)
Active
bridge
(n=10)
Didactic
bridge
(n=12)
Mean (SD) Mean (SD) Mean (SD) Mean (SD)
Elaboration 4.7 (1.0) 4.6 (1.1) 5.0 (0.7) 5.0 (1.1)
Motivation 5.6 (1.1) 5.1 (2.0) 4.8 (1.3) 4.8 (1.5)
Attention 6.1 (0.7) 5.6 (1.6) 4.9 (1.2) 5.4 (1.2)
Involvement 2.5 (0.4) 2.7 (0.4) 2.6 (0.5) 2.6 (0.4)
Interest 5.0 (1.5) 4.2 (1.8) 4.7 (1.0) 4.5 (1.3)
Perceived difficulty 2.0 (0.9) 1.7 (0.5) 2.4 (0.8) 2.2 (0.9)
Enjoyment of the world 5.4 (0.8) 4.5 (1.6) 4.4 (1.5) 4.4 (0.9)
Presence 5.0 (1.2) 3.9 (1.9) 4.5 (1.5) 4.2 (1.5)
Liked world 5.7 (1.3) 5.1 (1.9) 4.6 (1.8) 4.4 (1.4)
Believability 5.8 (0.8) 5.4 (1.6) 5.6 (1.3) 5.3 (1.7)

SD = standard deviation