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. 2009 Nov 23;106(48):20168–20173. doi: 10.1073/pnas.0905362106

Table 1.

Percent of participants, as a function of political partisanship, who assigned the highest representativeness rating to a lightened, darkened, unaltered, or none (″tied″) of the photographs of a novel political candidate (Study 1) and Barack Obama (Studies 2 and 3)

Study 1
Study 2
Study 3
Shares candidate's views, % Opposes candidate's views, % Liberal, % Conservative, % Liberal, % Conservative, %
Lightened 25 11 19 10 33 21
Darkened 10 26 15 25 7 42
Unaltered 15 19 14 27 13 11
Tied 50 44 52 38 47 26