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. 1999 Jun 5;318(7197):1527–1531. doi: 10.1136/bmj.318.7197.1527

Table 3.

Impact of how results in tables were framed: proportion of correct decisions with table display related to negative and positive framing*

% (95% CI) of correct decisions
Negative framing Positive framing
Superior treatment:
 Investigational 86 (42 to 99) 50 (16 to 84)
 Conventional 100 (63 to 100) 45 (17 to 77)
Total 93 (68 to 99) 47 (24 to 71)
*

Negatively framed tables displayed failure rates, and positively framed tabled displayed response rates. χ2=8.092; P=0.0044.