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. Author manuscript; available in PMC: 2009 Dec 9.
Published in final edited form as: Science. 2006 Jun 30;312(5782):1913–1915. doi: 10.1126/science.1127488

Fig. 1.

Fig. 1

An example of one pair of advertisements used to study age differences in preferences and memory for products. In each pair, the advertisements were identical except for the slogan. One slogan was related to gaining knowledge. The second promised an emotionally meaningful reward (14).