Table 2.
Weighted sample characteristics of Internet users (N = 5078, 68.54% of US population) who use and do not use social media
| Characteristic | Don’t Use Social Media (N = 3660, 72.65%) |
Use Social Media (N = 1378, 27.35%) |
| Agea | P < .001 | |
| 18-24 | 23.7% | 76.4% |
| 25-34 | 42.7% | 57.3% |
| 35-44 | 64.6% | 35.5% |
| 45-54 | 77.6% | 22.4% |
| 55-64 | 86.8% | 13.1% |
| 65+ | 92.0% | 8.00% |
| Gender | P = .25 | |
| Male | 60.2% | 39.8% |
| Female | 62.6% | 37.4% |
| Educationa | P = .02 | |
| High school or less | 62.1% | 37.9% |
| Some college | 58.7% | 41.3% |
| College graduate | 65.3% | 34.7% |
| Race/ethnicitya | P < .001 | |
| Non-Hispanic White | 64.9% | 35.2% |
| Hispanic | 56.4% | 43.6% |
| Black/African American | 53.4% | 46.6% |
| Otherb | 49.7% | 50.3% |
| General health | P = .27 | |
| Excellent, very good, or good | 62.5% | 37.5% |
| Fair or poor | 58.3% | 41.7% |
| Psychological distressa | P = .02 | |
| Yes | 49.1% | 50.9% |
| No | 62.7% | 37.3% |
| Cancer experiencea | P < .001 | |
| No personal experience with cancer | 61.3% | 38.7% |
| Had family with cancer | 60.7% | 39.3% |
| Cancer survivor | 81.6% | 18.4% |
| Have regular health care providera | P < .001 | |
| Yes | 65.4% | 34.7% |
| No | 52.4% | 47.6% |
a Variables that are significantly associated with social media use at P < .05 level.
b Other includes American Indian, Asian American, Pacific Islander, Native Hawaiian, Alaskan Native, and multiple races mentioned.