Table 6.

Quit attempts and smoking cessation for gain-framed and standard-care counseling groups^*

Outcome	Sample size, No.	% gain-framed group (No. quit attempt or abstinent/No. responded to follow-up survey)	% standard-care group (No. quit attempt or abstinent/No. responded to follow-up survey)	OR (95% CI)
Quit attempt	1027	31.1 (132/424)	16.7 (101/603)	2.2† (1.7 to 3.0)
24-h abstinence at 2-wk follow-up	1027	23.3 (99/424)	12.6 (76/603)	2.1† (1.5 to 2.9)
7-d abstinence at 3-mo follow-up	1282	28.4 (148/522)	26.6 (202/760)	1.1 (0.9 to 1.4)

^*Callers in the gain-framed counseling group received counseling and printed materials with statements and messages regarding the benefits of quitting. Callers in the standard-care counseling group received counseling and printed materials with statements and messages regarding both the costs of smoking and the benefits of quitting. CI = confidence interval; OR = odds ratio; both from logistic regressions.

^†P < .001. All statistical tests were two-sided.