Table 1.
PREMIER Randomized Participants by Race and Recruitment Strategy
| African Americans How did you hear about PREMIER? | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Clinical Sites | Mailed letter/brochure | Coupon packa | Otherb mass distribution | Article printc/ad | Radiod story/ad | TVd story/ad | Email/website | Screening event | Word of mouthe | Total |
| Baltimore | 92 | 0 | 0 | 5 | 0 | 0 | 0 | 1 | 20 | 118 |
| Baton Rouge | 12 | 8 | 3 | 4 | 5 | 0 | 0 | 1 | 7 | 40 |
| Durham | 21 | 0 | 2 | 49 | 0 | 2 | 0 | 5 | 24 | 103 |
| Portland | 12 | 0 | 1 | 1 | 0 | 0 | 2 | 1 | 1 | 18 |
| Total | 137 | 8 | 6 | 59 | 5 | 2 | 2 | 8 | 52 | 279 |
| Non-Hispanic Whites How did you hear about PREMIER? | ||||||||||
| Clinical Sites | Mailed letter/brochure | Coupon pack | Other mass distribution | Article print/ad | Radio story/ad | TV story/ad | Email/website | Screening event | Word of mouth | Total |
| Baltimore | 81 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 10 | 93 |
| Baton Rouge | 7 | 60 | 11 | 11 | 2 | 2 | 2 | 1 | 12 | 108 |
| Durham | 47 | 0 | 0 | 50 | 0 | 1 | 1 | 1 | 20 | 120 |
| Portland | 155 | 0 | 3 | 4 | 0 | 0 | 41 | 0 | 7 | 210 |
| Total | 290 | 60 | 14 | 66 | 2 | 3 | 45 | 2 | 49 | 531 |
| Grand Total | 427 | 68 | 20 | 125 | 7 | 5 | 47 | 10 | 101 | 810 |
a
Items included brochures or single-sheet flyers and coupons.
b
Items include pay-stub messages and inserts, and hand-distribution of brochures and flyers.
c
Values given as number of days advertisements were printed.
d
Values represent number of spots.
e
Word-of-mouth and prior study participants.