TABLE 1.
Individual Participant Exposure to Different Tobacco Use Portrayals on Web Pages
| Tobacco Use Portrayal | No. Of Individuals (%)a | No. of Pages per Participant, Mean (Median) |
|---|---|---|
| Protobacco | 148 (43) | 13 (3) |
| Antitobacco | 154 (45) | 10 (4) |
| Complex/unclear | 147 (43) | 34 (5) |
| Neutral | 38 (11) | 4 (2) |
Exposure was defined as a participant who viewed ≥1 Web page with the specified tobacco use portrayal.
a
Percentages do not add up to 100% because individuals could be exposed to >1 type of tobacco use portrayal.