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. Author manuscript; available in PMC: 2010 Feb 10.
Published in final edited form as: Nat Rev Neurosci. 2009 Dec 2;11(1):61. doi: 10.1038/nrn2773

Table 5.

Recommendations and impact on neuroscience communication.

Recommendation Impact on Neuroscience Communication
Promote a cultural shift Investment and professional incentives that promote communication and engagement with the public.
Interaction of neuroscientists with the public at all career stages.
Venues and opportunities for the public to learn directly from neuroscientists and to share views about advances in neuroscience.

Create communication specialists Neuroscience communication specialists who are skilled in engaging and interacting with the public.
Legitimized efforts of neuroscientists who enjoy and are eager for public engagement opportunities.
New partnerships between science journalists and public relations professionals and the neuroscience community.

Enable research on neuroscience communication New methods for communicating neuroscience to the public based on empirical data.
Identified gaps in and barriers to neuroscience communication.
New era of responsiveness to public desire and need for knowledge about neuroscience.

Cumulative Recommendation Significantly improve the essential conversations between the public and neuroscientists about the science and the ethical, social, and policy implications of ongoing research.