TABLE 3.

Average Audience Demographics of Cable Television Advertising Time Slots, 2001–2006

Demographics	% (range)
% of audience aged
2–11 y	5.0 (0.0–72.9)
12–20 y	8.6 (0.0–69.9)
21–24 y	4.8 (0.0–57.3)
≥ 25 y	81.7 (10.6–99.0)
% of audience that is females, by age group
2–11 y	NAa
12–20 y	45.5 (0.0–100.0)
21–24 y	48.6 (0.0–100.0)
≥ 25 y	50.5 (13.7–100.0)
% of heads of household with the following ethnicity
White	84.1 (12.6–99.6)
Black	15.9 (0.4–87.4)
Other	6.1 (0.0–19.7)
% of households with the following income
< $30 000	30.2 (8.0–60.4)
$30 000–$49 999	22.2 (5.2–38.9)
$50 000–$74 999	20.5 (3.1–35.3)
≥ $75 000	27.1 (5.9–59.7)

^aNot available from Nielsen Media Research, Inc (unpublished data, Nielsen Media Research, Inc., 2002-2006).