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. Author manuscript; available in PMC: 2010 Mar 2.

Published in final edited form as: Am J Health Behav. 2008 May–Jun;32(3):283–294. doi: 10.5555/ajhb.2008.32.3.283

Table 3.

Relationship between receptivity to advertising and tobacco use by grade^a

	Grade 6				Grade 8
	NOT AT ALL RECEPTIVE (n=3895)	MODERATELY RECEPTIVE (n=1851)	HIGHLY RECEPTIVE (n=361)		NOT AT ALL RECEPTIVE (n=3570)	MODERATELY RECEPTIVE (n=1587)	HIGHLY RECEPTIVE (n=304)
	Percentage	Percentage	Percentage	P-value^b	Percentage	Percentage	Percentage	P-value^b
Ever use of any tobacco	21.0 (± 2.4)	24.9 (± 2.6)	41.6 (± 4.6)	< 0.01	8.2 (± 1.6)	10.1 (± 2.0)	24.7 (± 3.6)	< 0.01
Current use of any tobacco	4.2 (± 1.4)	8.3 (± 1.6)	21.4 (± 2.8)	< 0.01	2.0 (± 0.8)	3.5 (± 1.0)	11.6 (± 2.0)	< 0.01

^a

Estimates generated from mixed-effects models adjusted for city, school type, gender, and age.

^b

P value for trend