Table 4.
Differences in psychosocial risk factors for tobacco use, by receptivity to tobacco advertising, among students in Project MYTRI(n=11642)a
| NOT AT ALL RECEPTIVE (n=7465) | MODERATELY RECEPTIVE (n=3438) | HIGHLY RECEPTIVE (n=665) | |||||
|---|---|---|---|---|---|---|---|
| Meanc | SE | Meanc | SE | Mean3 | SE | P-value | |
| Intentions to use tobacco(chewing)b | − 0.042 | (0.025) | 0.090 | (0.027) | 0.633 | (0.044) | < 0.01 |
| Social susceptibility(chewing)b | − 0.023 | (0.028) | 0.107 | (0.031) | 0.651 | (0.046) | < 0.01 |
| Intentions to use tobacco(smoking)b | − 0.076 | (0.020) | 0.061 | (0.023) | 0.713 | (0.041) | < 0.01 |
| Social susceptibility(smoking)b | − 0.057 | (0.022) | 0.074 | (0.026) | 0.640 | (0.043) | < 0.01 |
| Reasons to use tobaccob | − 0.095 | (0.019) | 0.130 | (0.022) | 0.839 | (0.041) | < 0.01 |
| Normative beliefsb | − 0.065 | (0.023) | 0.137 | (0.026) | 0.735 | (0.043) | < 0.01 |
| Perceived prevalence(chewing)b | − 0.026 | (0.026) | 0.079 | (0.029) | 0.214 | (0.045) | < 0.01 |
| Perceived prevalence(smoking)b | − 0.052 | (0.019) | 0.074 | (0.023) | 0.230 | (0.042) | < 0.01 |
a
Estimates generated from mixed-effects models adjusted for city, school type, gender, age, andgrade.
b
Scale scores are standardized. A higher score (eg, positive number) denotes more risk (or conversely, is less protective).
c
Estimate represents the mean score for each scale (eg, intentions to use tobacco), in a particular category of receptivity to advertising (eg, not at all receptive). A larger estimate (eg, positive number) denotes more risk (eg, more intentions to use tobacco) (or conversely, is less protective).