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. Author manuscript; available in PMC: 2010 Mar 4.
Published in final edited form as: Am J Health Educ. 2009 Jul;40(4):220–228. doi: 10.1901/jaba.2009.40-220

Table 1.

Examples of focus group questions based on the Protection Motivation Theory

Theory Construct Example Of Questions
Threat Appraisal
     Intrinsic rewards What are the reasons that help you make the decision to complete or not complete a colon cancer screening test?
     Extrinsic rewards What do you think your family members would think if you completed or did not complete a colon cancer screening test?
     Vulnerability Do you think you are more or less likely to get colon cancer than other people your age?
     Severity Do you think colon cancer is serious?
Fear Do you have any concerns about colon cancer?
Sources of Information
     Environmental Have you seen anything about colon cancer on TV?
     Intrapersonal Have you had a family member or a friend be diagnosed with colon cancer?
Coping Appraisal
     Response-efficacy What do you think are some of the advantages and disadvantages of completing a colon cancer screening test?
     Self-efficacy Do you think completing a colon cancer screening test would be easy or difficult?
     Response cost Do you have any thoughts or concerns about completing a colon cancer screening test?
System-level Are there any issues about the clinic that you think would help patients complete a colon cancer screening test?
Patient-provider communication Has your doctor or a nurse ever talked to you about colon cancer screening?