Fig. 1.

Reaction time during the Stroop color-word task as a function of font color and moral connotation in Study 1 (top) and the premanipulation phase of Study 2 (bottom). Although moral connotation was a continuous variable (7-point scale) in both studies, for illustrative purposes the words are binned into three categories: immoral (1-3), neutral (3.01-5), and moral (5.01-7). Error bars represent standard errors of the means.