TABLE 2.
Men Only | Men and Women | Women Only | Younger Only | Younger and Older | Older Only | |
Promoters | ||||||
Fruits | Health or nutrition | Energy-giving | Health or nutrition | |||
Taste or flavor | Cost or finances | Taste or flavor | ||||
Preferences or likes | Preferences or likes (4) | |||||
Vitamins and minerals | Vitamins and minerals (3) | |||||
Vegetables | Preferences or likes | Health or nutrition | Part of meal | Part of meal | Health or nutrition | Preferences or likes |
Family or friends' influence | Taste or flavor | Bowel function | Taste or flavor (3) | Bowel function | ||
Vitamins and minerals | Vitamins and minerals (2) | |||||
Fast Food | Taste or flavor | Cravings or taste for | Taste or flavor | Being everywhere | ||
Time constraints (3) | Time constraints (3) | |||||
Availability and convenience (2) | Preparation or serving ease | Availability or convenience (2) | ||||
Cravings or taste for | ||||||
No energy or desire to cook | Preparation or serving ease | |||||
Cost or finances (7) | ||||||
Cost or finances | No energy or desire to cook (6) | |||||
Treat self, cheat on diet | ||||||
Barriers | ||||||
Fruits | Availability and convenience | Cost or finances | Freshness | Cravings or taste for | Cost or finances | Having at home |
Cravings or taste forTaste or flavor | Preferences or likes | Availability and convenience | Taste or flavor | |||
Having at home | Taste or flavor | Away from home | ||||
Away from home | ||||||
Vegetables | Availability and convenience | Cost or finances (2) | Freshness | Taste or flavor | Preferences or likes (2) | Part of meal |
Preferences or likes (1) | Taste or flavor | Having cooked already | Availability and convenience (3) | |||
Cost or finances (1) | ||||||
Time constraints | ||||||
Freshness | ||||||
Fast Food | Health or nutrition | Sugar content | Health or nutrition | |||
Cost or finances (3) | Fat or grease content | Weight concern | ||||
Weight concern (2) | Cost or finances |
Note. Items are listed in decreasing order of saliency. Shared items are listed in order of saliency for men or younger adults (18–35 years). Numbers in parentheses for shared items indicate order of saliency for women or older adults (> 35 years).