Table 3.

Adjusted Odds Ratio Estimates (OR) and 95% Confidence Intervals (CI) for Use of Chinese Language Media by Demographics

Variable	Newspapers OR (95% CI)	Radio OR (95% CI)	Television OR (95% CI)	Internet OR (95% CI)
Vancouver	1.7 (1.2, 2.3)	27.3 (18.2, 41.0)	3.8 (2.8, 5.2)	1.1 (0.8, 1.5)
Male gender	0.8 (0.6, 1.1)	0.9 (0.6, 1.2)	0.6 (0.5, 0.9)	1.5 (1.1, 2.1)
Age 45 – 64 years	2.2 (1.6, 3.1)	1.2 (0.8, 1.8)	1.5 (1.1, 2.1)	0.6 (0.4, 0.8)
Married	1.6 (1.1, 2.5)	1.6 (0.96, 2.6)	1.4 (0.9, 2.1)	1.2 (0.8, 2.0)
≥ 12 years education	1.5 (1.01, 2.1)	0.6 (0.4, 0.9)	0.8 (0.6, 1.2)	3.9 (2.6, 5.8)
≥ 20 years in North America	0.6 (0.4, 0.8)	0.9 (0.6, 1.3)	0.8 (0.6, 1.1)	0.3 (0.2, 0.4)
Speaks English fluently or well	0.4 (0.2, 0.5)	0.3 (0.2, 0.5)	0.4 (0.3, 0.6)	1.1 (0.7, 1.5)

Bold if p<0.05

Reference groups - Seattle, female gender, age 20 – 44 years, not married, <12 years education, <20 years in North America, does not speak English well or at all