TABLE 1.

Characteristics of Latino vs Non-Latino QuitLine Respondents Before and During a Spanish-Language Media Campaign: Colorado, April–August and September–November 2007

	Latino, Precampaign (n = 126), %	Latino, Campaign (n = 117), %	Non-Latino, Precampaign (n = 334), %	Non-Latino, Campaign (n = 193), %
Gender
Men	40.5	49.6	50.0	41.5
Women	59.5	50.4	50.0	58.6
Age, y
18–44	53.2	65.8*	53.9	64.8*
≥ 45	46.8	34.2*	46.1	35.2*
Race/ethnicity
White	NA	NA	82.3	90.2*
African American	NA	NA	9.9	6.2*
Other	NA	NA	7.8	3.6*
Spanish speaking	4.8	40.2	0.3	2.1*
Education
Less than high school	22.2	42.5*	10.9	10.1
High school or GED	35.7	38.1*	33.8	30.7
More than high school	42.1	19.5*	55.3	59.3
Uninsured	40.5	56.0*	32.2	32.2
Smoke > 20 cigarettes per d	21.4	16.5	26.8	30.7
Take < 30 min to smoke	76.0	69.6	75.4	77.3
Very motivated to quit	46.5	29.9*	47.5	46.0
Strong belief in quitting for good	38.5	15.8*	30.9	30.4
No attempts to quit in past y	41.5	44.3	46.6	50.3
Live with smoker	38.4	37.4	44.7	42.8
Smoked for > 10 y	88.9	90.5	87.0	81.5
Primary media exposure county	77.8	82.1	78.1	76.2

Note. NA = not applicable; GED = general equivalency diploma.

*P < .05 for within group campaign vs precampaign comparisons.