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. Author manuscript; available in PMC: 2010 Mar 16.
Published in final edited form as: Science. 2009 May 15;324(5929):900. doi: 10.1126/science.1170539

Fig. 1.

Fig. 1

(A) Results from the trait likeability ratings showing the SD and SU contestant scores for positive and negative trait attributions. (B) Volunteers perceived themselves as significantly more similar to the SD contestant and (C) found it more rewarding when seeing the SD contestant win. (D) Significant activity associated with self-win (purple) and correlation between how rewarding it was to see the SD > SU win (pink). (E) Correlation between similarity, vACC and vmPFC activity and (F) psychophysiological interaction showing connectivity values (i.e., connectivity during SD winning - connectivity during SU winning) and individual scores of similarity (P = 0.043 small volume corrected).