Table 2.
Memory characteristic | High involvement AM |
Low involvement AM |
||
---|---|---|---|---|
M | SD | M | SD | |
Valence | 4.55 | 0.83 | 4.67 | 0.56 |
Arousal | 5.03 | 0.54 | 4.82 | 0.53 |
Vividness* | 3.39 | 0.29 | 3.14 | 0.43 |
Rehearsal | 2.86 | 0.76 | 2.80 | 0.79 |
Confidence* | 5.56 | 1.1 | 4.04 | 1.1 |
Reliving | 5.55 | 0.80 | 4.43 | 0.83 |
Perspective* | 1.82 | 0.89 | 2.49 | 1.1 |
Imagery | 5.46 | 0.95 | 5.46 | 0.86 |
Note. Asterisk denotes a statistically significant difference between high and low involvement AMs (P < 0.05). For valence, higher numbers are more positive; for perspective, higher numbers indicate more outside-observer perspective (relative to first-person perspective); for imagery, higher numbers indicate more visual imagery (relative to narrative imagery).